Every icon indicates a Social Community. In a Social Community, everyone can save their Favourites (Bookmarks) and you have access to them worldwide from any computer. If your website is tagged by a Social Community, in other words basically recommended, your website can be viewed worldwide. This automatically brings more visitors to your website.
Social bookmarking is the online archival and sharing of links, (i.e. Favourites or Bookmarks) of web pages by different users. Besides adding the Internet address of a website, they can also discuss the website or links in a social community and add categories or self-selected key words (tags) so that clusters of links emerge. These lists are visible to everyone or to a limited group. Users can easily browse through these lists according to category, tags or user.
A bookmark site almost always operates on the following principle: You create an account one – at no charge – with such a bookmark site, and then you install a bookmarklet in the tool bar of the web browser. A bookmarklet is a small piece of JavaScript that can be stored in the leading web browsers as a URL in a bookmark or as a link to a website. Bookmarklets are also known by the less common name of favlets or favelets. Then whenever you come across an interesting website, one click on the icon in the browser toolbar is enough to save the web page you found in your personal online archive.
At first this does not seem like anything other than a replacement of the computer-bound list of favourites, but nothing could be farther from the truth. The added value lies in the power of the large number. The many personal archives together form the core of one big collective archive. Simply because all the content is saved, each person’s favourites can be shared, compared and correlated with the discoveries of others.
Another benefit of social bookmarking is that you as a user no longer have any trouble with different lists of favourites in different Internet browsers (e.g. internet Explorer or FireFox) and that you can access them from a different location (work, school, home).
Because social bookmarking enables you to store all your favourite web pages not locally on your computer but on the Internet, these links are always accessible anywhere via any random browser, so even if you are not sitting at your own computer.
Social bookmarking websites keep track on the site of how many users have bookmarked a certain website as a favourite or how often a key word (tag) occurs. The number of times that a certain bookmark occurs on a social bookmarking website could also be indicative of the relevance of the information provided there. The more people who have bookmarked a certain website, the more interesting the website probably is. You can even see who has bookmarked a certain website, and then browse through all the other websites that person has bookmarked. In this way you can find websites or sources of information that are relevant to you, quickly and easily.
In addition, using social bookmarking tools, users can find other users with the same interests. In this way, a large knowledge network of websites emerges that are connected via tags. At the same time, a large network of people and companies who share the same interests is also created.
Social Bookmarking is thus increasingly more popular form of Social Software.